A person taking a photograph with a camera
Photo : Alice Donovan Rouse · CC0 / Wikimedia Commons · Credits

Find original permission

Start with the creator’s page or an authorised distributor. Record licence, version, address and review date. An uncredited copy on another profile proves nothing. If permission remains unknown, use your own work or seek clarification before publication.

Read the conditions

Creative Commons offers licences combining several conditions. Check attribution, commercial use, adaptation and sharing adaptations in the official overview. Do not license elements you lack the right to license; check photographs, music and team contributions separately.

Make the credit travel

Place required information near the work: creator, source, licence and changes as its conditions require. A comment credit may disappear when shared. Keep a production record. A credit must not suggest that the creator endorses your organisation or message.

Examine other rights

A copyright licence does not automatically settle identifiable people, trademarks, confidentiality or contracts. Check these matters in the intended context. This method organises reading conditions and keeping records; it does not replace legal assessment of a particular situation.

Choose the right check for the situation

These editorial pointers help prepare and review your work. Choose the situation matching your content; check current features and conditions in the cited sources before applying it to a service.

Situations, useful actions and mistakes to avoid
SituationUseful actionMistake to avoid
Image reshared without a creatorTrace the original page and record permission before using the file.Treating an available download as permission to republish.
Work with an identified licenceRead the exact version and conditions for your use; retain the source link.Reducing every licence to the phrase “royalty free”.
Edit combining music and a photographCheck each element separately and the permissions needed for the edit.Assuming the photograph’s licence also covers the music.
Credit in a postProvide attribution that stays readable with the file and disclose required adaptations.Suggesting that the creator endorses your message or organisation.

Hypothetical example: apply the method

A team prepares a poster with a photo found in a portfolio. It checks the source licence and planned adaptation, then keeps the credit in the poster and production file. It drops the image if permission remains uncertain.

Template to adapt

Copy this outline into your working document. It collects no information on this site; complete it for your situation.

Work and creator:
Source:
Licence and version:
Planned use:
Changes:
Credit:
Other permissions:

Your pre-use check

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Frequently asked questions

Is crediting the creator enough?

Attribution alone does not create permission. Also check the conditions for the intended use.

Is a free image free of restrictions?

Price does not define permissions. Consult the licence and other applicable rights.

Continue with related content

Creative work, portfolios and distribution

Sources and scope

Primary references consulted for factual points. Methods and templates are editorial suggestions; service conditions should still be checked in current documentation.