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Choose a main action
Identify what visitors need and put that link first. An event account prioritises practical information; a portfolio highlights projects; a community explains participation. Many destinations offer choice but also increase expired-link risk and confusing journeys.
Name the destination clearly
Prefer “Workshop programme and registration” to “Click here”. Indicate downloads and external services. Text should remain understandable without its emoji or image. Do not present a private contact as an always-available service if nobody can answer regularly.
Keep information stable
When campaigns change, keep an easy-to-update reference destination. Prepare labels for completed events and archive useful announcements. Avoid opaque redirects: readers should understand who receives their visit and what content awaits. Check links from the public profile, not only the editor.
Test a complete journey
Ask someone to find a specific detail from your bio. Observe hesitation, required accounts and dead ends. Check phone, keyboard navigation and readability. Fix the first destination before adding another layer of links. Regularly check that the contact and announced documents still exist.
Choose the right check for the situation
These editorial pointers help prepare and review your work. Choose the situation matching your content; check current features and conditions in the cited sources before applying it to a service.
| Situation | Useful action | Mistake to avoid |
|---|---|---|
| Several destinations | Choose a primary link for the intended action and clearly name secondary links. | Sending every visitor to a list without explaining destinations. |
| Registration link | Test the phone journey through the final message without submitting real test data. | Checking only that the first page opens. |
| Seasonal destination | Record a removal date and plan the replacement link. | Keeping a completed campaign in first position. |
| Click measurement | Explain useful parameters and limit intermediaries; review collection rules. | Adding trackers without understanding the data transmitted. |
Hypothetical example: apply the method
An illustrator wants project enquiries. Her page first offers selected work, then contact and information needed to write an enquiry. She removes a completed exhibition that still occupied the first link.
Template to adapt
Copy this outline into your working document. It collects no information on this site; complete it for your situation.
Intended audience: Main action: Link and label: Secondary destinations: Contact maintained by: Links checked on:
Your pre-use check
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Frequently asked questions
Do I need a link-page service?
A page on your site may suffice. Compare maintenance, readability and control of destinations rather than feature count.
Should I share personal contact details?
Choose a suitable channel and check what will be publicly visible.
Continue with related content
Sources and scope
Primary references consulted for factual points. Methods and templates are editorial suggestions; service conditions should still be checked in current documentation.