A person taking a photograph with a camera
Photo : Alice Donovan Rouse · CC0 / Wikimedia Commons · Credits

Explain the need and constraints

Start with the brief and limits: audience, time, equipment, formats or technology. Distinguish a real commission from a personal exercise. If details are confidential, rephrase the context and check what you may show. A well-known client name does not replace explaining the problem.

Make everyone’s role visible

Describe your work and team contributions. For code, state implemented features, testing conditions and limits. For a photo series, explain selection and coherence. Credit people and resources. Readers should distinguish what you designed, executed, adapted or merely presented.

Support outcomes with evidence

Use a final version, annotated detail, demonstration or authorised excerpt. Do not invent metrics or client reviews. If impact was not measured, state observations and unknowns. Before-and-after comparisons should explain differences and keep conditions comparable.

Check access and contact

Open the portfolio while signed out, on a phone and with another person. Check links, readability and contact options. Date the project. Keep a presentation copy and remove documents whose permission changed. A case should remain understandable even if the demonstration link stops working.

Choose the right check for the situation

These editorial pointers help prepare and review your work. Choose the situation matching your content; check current features and conditions in the cited sources before applying it to a service.

Situations, useful actions and mistakes to avoid
SituationUseful actionMistake to avoid
Team projectDescribe your contribution, other roles and what you may show.Claiming all results of shared work.
Project without public figuresPresent the problem, process, deliverables and observable limitations.Inventing an improvement percentage to make the project persuasive.
Client confidentialityObtain required permissions and remove elements that cannot be published.Hiding only the name while screenshots still identify the client.
Older projectDate the context, explain your role at the time and preserve a readable version.Presenting an old interface as the current state of a product.

Hypothetical example: apply the method

A designer presents a poster. She explains audience, three constraints and two composition choices, then shows the authorised version. She states that no impact study was conducted instead of promising increased attendance.

Template to adapt

Copy this outline into your working document. It collects no information on this site; complete it for your situation.

Project and date:
Need:
Constraints:
My role:
Choices:
Evidence:
Limits:
Credits and contact:

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Frequently asked questions

How many projects should I show?

Choose those explaining your work to the intended audience. An arbitrary number does not guarantee relevance.

How do I show team work?

Identify your contribution and others’, with necessary permissions for presented documents.

Continue with related content

Creative work, portfolios and distribution

Sources and scope

Primary references consulted for factual points. Methods and templates are editorial suggestions; service conditions should still be checked in current documentation.